About Us
Why us? - Because we really do try hard to provide our client with exceptional, reliable and proactive services that will have a positive impact on their business and quality of life. We work much more closely with our clients than some traditional accountants. We also have a much smaller number of clients than normal so we can provide a more comprehensive and intimate service. We are also selective in the clients that we act for. We want to get to know our clients businesses inside out, enabling us to easily identify problems and spot opportunities. We want to help improve their efficiency, increase profits and encourage growth.
Our objective
- Add value - We aim to provide value for money. Whatever we do for you, we will always carry out our work with the aim of adding value to your business. We run a very cost effective business by making the most of the very latest technology, up to date accountancy and tax software, and continuous staff training.
- Minimise your taxes - We aim to use all allowances, relief, claims and all legal measures to ensure you do not pay a single penny more in tax than you are legally obliged to. This means that just one of our tax tips or tax advice would pay our annual fees many times over.
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Sterling philosophy is to provide a high value service by:
- Providing the best possible service
- Aiming to continually exceed our clients' expectations
- Making the time to really listen to the needs of our clients
- Suggesting ideas to improve profits and help the business grow
- Providing professional expertise in order to proactively identify opportunities and provide solutions
- Being an indispensable part of your business
This is achieved by:
- Maintaining a small portfolio of high quality clients
- Employing qualified individuals with a zest for business
- Investing in training and information technology
- Regularly soliciting your views by means of regular contact and annual client satisfaction surveys
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Background
Sterling has been established since 1994 and is committed to providing a highly personalised quality service. We strive to create an environment which stimulates regular contact between the partners, our staff and our valued clients. We are all encouraged to take an interest in our clients and their affairs in order to cultivate long term relationships with them and enable us to respond effectively to their needs. We have steadily grown from a sole practitioner to a four partner firm, employing qualified staff in order to provide a level and range of services normally available in larger firms (but without the associated higher fees) and at the same time retaining the personal touch. We believe that there is a knowledge gap in many, if not all, small and medium sized enterprises. They cannot afford full-time financial expertise but would really benefit and value of someone answering their day-to-day problems. We believe that we have managed to bridge that gap and balance the scale between the levels of services that are client require from us and the fees that we charge in return. Our impeccable track record for holding on to our clients as well as receiving referrals from our client proves this. Back to top
The Partners
Prakash Jariwala
Email:
Position: Managing partner
Qualifications: Fellow of the Association of Chartered Certified Accountants (FCCA)
Experience & specialist area: Prakash has substantial experience in working closely with small and medium sized enterprises. He has worked with business owners ranging from one-man start-ups to large companies requiring a multitude of different services. Prakash believes that in order for any business to succeed and keep growing the business need to master all aspect of the business and not just the technical work of that business and therefore Prakash has spent considerable time and energy in developing inter-personal, business and consultancy skills which he can readily bring to the clients. Prior to setting up Sterling (with two small clients) in 1994, Prakash trained with a two-partner west end firm with whom he qualified as a certified accountant in 1988 and then moved to a five partner firm in Finchley.
Dilip Doshi
Email:
Position: Audit partner
Qualifications: Fellow of the Institute of Chartered Accountants in England & Wales (FCA)
Experience & specialist area: Dilip qualified in 1971 and has worked for multi-national firms for a number of year prior to setting up his own practice in 1983 until he joined Sterling in 2000. He specialises in advising high net worth private clients with assets based predominantly in property and nursing home sector. The nature of advice given ranges from strategic tax, structural and financial planning matters, together with general business advice, accounting and compliance matters.
Bharat Vanza
Email:
Position: Audit partner
Qualifications: Fellow of the Association of Chartered Certified Accountants (FCCA)
Experience & specialist area: Bharat has a general practice background with a bias towards accounts and audit of small to medium sized businesses. He trained with a four partner firm in West End and moved to a 13 partner practice where he qualified in 1993. He subsequently set up as a sole practitioner until he joined Sterling in 2000. He specialises in advising clients on start-up business situations. He is particularly good at cultivating young businesses to deal with the complex business and economic world. His strength lies in delivering services that always exceeds clients’ expectations. He is responsible for the firm’s administration and staffing matters.
Girish Khubchandani
Email: girish@sterlingca.com
Position: Audit partner
Qualifications: Associates of the Institute of Chartered Accountants in England & Wales (ACA)
Experience & specialist area: -Experience & specialist area: Girish is a general practitioner with a bias towards audit and tax. He trained with a large medium size practice in the City of London and qualified in 1982. He has also worked in a range of accountancy practices from a sole practitioner to a ten partner West End practice thus gaining a wide variety of professional experience at all levels. In addition he has worked in commerce for 4 years which has given him a more rounded accountancy experience. He has been running his own practice initially as a sole practitioner and then in partnership since 1989. Girish principally deals with accounts preparation and auditing of small to medium sized owner managed companies as well as tax compliance for individuals. He also conducts audits of charities, Solicitors’ Clients accounts and accounts preparation for solicitors, doctors and dentists.
Rakesh K Thakker
Email: rakesh@sterlingca.com
Position: Manager
Qualifications:Fellow of the Association of Chartered Certified Accountants (FCCA)
Experience & specialist area: Rakesh trained with a two partner firm in Croydon and qualified since joining Sterling in 1998. He has progressed from a semi senior to a senior in charge of the firms audit to a manager. During the past five years, Rakesh has closely worked with a partner in looking after a portfolio of clients and he has assisted in various due diligent work, including the purchase/sale of large investments for various clients. Rakesh has been responsible of the smooth running of the practice and assisting with various projects as and when required.
David Doyle
Email: david@sterlingca.com
Position: Tax Consultant
Qualifications: National Diploma in Business Studies (Taxation)
Experience & specialist area: David has over 20 years general tax practice experience. His experience includes resolution of tax disputes with HMRC and specializes in Employer Compliance reviews including status issues in the Construction industry. David also provides Inheritance Tax, Probate, Personal and Capital Gains tax planning. Extraction of funds and Exit planning strategies for small and medium sized enterprises are also provided.
David prides himself on his excellent relationship and reputation of working with rather than against HM Revenue & Customs in resolution of tax dispute and also on mitigation of tax liabilities through implementation of proactive tax planning ideas.
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Mission Statement
We endeavour to provide our clients with exceptional, reliable and proactive services that will have a positive impact on their business and quality of life.
We encourage openness, honesty, approachability and zest in all our dealings with clients, the team and our suppliers in order to build effective long-term relationship with them.
We are committed in providing our team with continuous training and development in order to enhance their skills and expertise.
We value the efforts of our team and provide them with the opportunity to share in the success of our organisation.
We gauge the quality of our services by the endorsements and referrals we receive from clients, the team and our suppliers.
We measure our success by the increase in value of our organisation.
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